BILLOW
PRODUCT OVERVIEW
OVERVIEW​

Co-founders have an idea to build a social media which users can invite friends to join events and share the location on Billow is that let people easily explore activities, and make friends with someone who has the same interests as you. Shorten the distance between people and explore more fun around you.

After the interview and survey, we found out that the majority of interviewees don’t know how to systematically follow up events on the internet they are interested in and inefficiently private message to their friends.

SOLUTION

To solve the problem, we design a social media app that is able to share event stories, save event calendars, follow up the events, and share to your friends. Plus, matching feature can do ice break among the social death in UCSD.

ROLE

Researcher, competitive analysis, sketing, prototyping, user testing, project management.

TOOL

Adobe creative suite.

DESIGN QUESTION
  • How do users keep track of activities they are interested in? 

  • How can our app improve their experience to follow those events online?

User journey
PRE-RESEARCH

Before starting making the mockup, it is necessary to define Bilow's specialty by understanding who it wants to attract to and what events can be promoted on this APP.

​​

TARGET USERS
  • Different kinds of users: 

    • Students/ the general

    • Reporters

    • Event hoster

    • Youtubers
    • Advertiser

POSSIBLE EVENTS
  • Different kinds of events:

    • Campus club events

    • Workshop

    • Local restaurant promotion

    • Music/ cultural festivals

    • Museum/ government events

    • Sports events

    • Conference/ presentation

    • Performance

    • Fundraising events

HYPOTHESIS

We mapped out an end to end user journey of a typical searching event to visualize areas where pain-points might arise(highlighted in red). After overviewing the experience of the searching event, we synthesized an initial hypothesis that the processing of searching events should be systematic and simplified. In short, there should be a system that clearly shows the event content, visual videos, location, and description to save the time of researching activities for users. In addition, if the system can help users to invite friends to join the events together, it will make the processing faster.

Interview & search
RESEARCH PROPOSE

To understand how users keep following the events they are interested in online, we set up an online survey to know users’ social media habits and conceptual mind. Before starting making the mockup, it is necessary to define Bilow's specialty by understanding whom it wants to attract to and what events can be promoted on this APP.

​​

DESIGN QUESTIONS
  • How do users keep track of activities they are interested in? 

  • How can our app improve their experience to follow those events online?

RESEARCH RESULT

Based on survey results, 80% of interviewees use social media to explore events that they are interested in and invite the events to friends. We found out that the majority of them (75% of people who will use the internet to explore events ) use Instagram and snap chat story feature to scan through their interests and privately message their friends to join together; but, they don’t systematically follow up specific events.

  • Ways to search for activities

    • Instagram (story feature) 

    • Snapchat (story feature) 

    • Facebook (event page)

    • Private message from friends

INTERVIEW RESULT SUMMARY
  • After they surf the internet and see their favorite events, they either save it into personal calendar/ google calendar, do a screenshot or like the page for more update, but a big percentage of people don’t follow up the events systematically. We think the perfect solution should keep the feature of calendar and with event story feature. (visual attraction)

RESEARCH INSIGHTs
KNOW NEW FRIENDS WHO HAVE THE SAME INTERESTING AS YOU

60% of interviewees are more willing to make online new friends who have the same interesting to explore events, especially if they have common friends or connections in real life, which can break the social death in UCSD.  Also, another benefit of this matching feature can help people explore fun events around them and together.

Billow wants to simplify the processing of searching events and keep it more systematically for easily inviting friends to join with them

After clarifying the users’ journey and finishing the online survey, we were surprised that the time users spend on event searching is more than they expected, which slows down the processing and makes it efficient. During the burdensome event- searching works, the event concept and description may be too general and cause confusion for users. It sparks an idea for Billow to simplify the processing and embed story feature, which is the easiest way to introduce the event detail to audiences.

POINTS FOUND OUT
  • After they surf the internet and see their favorite events, they either save it into personal calendar/ google calendar, do a screenshot or like the page for more update, but a big percentage of people don’t follow up the events systematically. We think the perfect solution should keep the feature of calendar and with event story feature. (visual attraction)

Identify marketing opportunity
COMPETITOR ANALYSIS

We observed other social media that help users to look for new activities and invite them to friends, and none of them dresses to match people who have the same interests. 

After putting the existing solution into a 2x2 matrix, we were able to find our unique market opportunity:

A mobile app that suggests fun activities based on users’ current location, is able to update live stories about the event you are attending, and easily invite friends to join with them.

BILLOW SOLUTIONS

Billow allows the users to research fun activities around their current location, to match/contact with people who have the same interests, and also to update their story video about live events. After research, we found out the searching event and inviting friends processing has been slowed down and been inefficient on social media. So, we decided Billow to let people easier reach out to people to join activities together. 

 paper prototypING
IDEATE AND VALIDATE

We want the map page showing pins, and each pin is represented as a unique event. Each pin should be clearly pointing on the map so that users can have a better sense to know where and how long the distance the user from the event. Apart from showing event around users' current location, there should be a button that users can switch to see those events of their followings. It can know what events are happening globally. In addition, once a pin was clicked, the event detail will be stretched and users can see how other internet friends are interacting. By clicking add event button on the map, users can easily share their joy from activities on the internet and make more friends

PRINCIPLE FUNCTIONALITIES
  • Matching 

  • Events map

  • Profile

  • Post events 

  • Event Story 

  • Messenger 

  • Calendar 

  • Login

There are eight basic principles we want to implement on this app, and to quickly test our concept, we created paper prototyping that demonstrates key user flow, and then ask a few people to test out the paper prototyping in order to find out somewhere unsmooth in the user flow. 

  • Facebook
  • Grey LinkedIn Icon
  • Instagram
© Joy Wang 2019